Nbc S Olympian Gamble
But will the pay-per-view Olympics be a breakthrough-or a bust? As NBC’s marketing campaign shifts into overdrive, many cable operators accuse the network of stumbling by failing to consider that there aren’t enough cable channels to feature the network’s Olympian menu. Moreover, it’s not clear whether recession-weary consumers will pony up an average of $125 for the extra coverage. “NBC has made one monumental error after another” marketing the Olympics, says Jeffrey Reiss, chairman of Reiss Media Enterprises, a pay-per-view service that’s distributing the 1992 games....